For the wellness gurus
Saint-Tropez is more than just its party scene—it’s quietly become one of the best wellness destinations on the French Riviera, with hotel spas and immersive brand activations that rival anything you’d find in a dedicated resort town.
For the most serious wellness experience on the peninsula, serene Spa Nescens at La Réserve Ramatuelle is in a category of its own. This isn’t a typical hotel spa; it’s a longevity program grounded in science, going far beyond beauty treatments to address nutrition, sleep, stress, and long-term quality of life through the Swiss Nescens medical approach. The AREV Spa takes a more intimate and distinctly Tropezian approach. Created in collaboration with the artisanal Saint-Tropez skincare brand Maison S.T., the spa features two treatment rooms and two hammams, plus bespoke treatments built around your choice of essential oils and one of four exclusive Maison S.T. perfumes, blended specifically for you.
For a brand-new wellness experience this summer, athletic apparel brand Alo has made its French Riviera debut with its first-ever French boutique, open now at 45 Rue Gambetta. Bringing the brand’s California wellness-meets-luxury aesthetic to the Riviera, the store is offering sound bowl healing, psychic readings, ear seeding, and journal customizations as in-store activations, plus weekly yoga classes at the historic Hôtel La Ponche’s pontoon every Thursday from May through October, bookable through the hotel’s concierge or Alo’s website.
For the wanderers
Saint-Tropez rewards the curious as much as the party crowd—and the best way to explore is entirely on your own terms. The twice-weekly Place des Lices market (Tuesday and Saturday mornings) is non-negotiable—you can get local produce, flowers, vintage clothing, and the best people-watching in town outside of a beach club. Go early to beat the heat and the crowds. I recommend renting a Moke (the open-air electric vehicle that’s become synonymous with Saint-Tropez) and winding through the peninsula’s backroads, vineyards, and hilltop villages at your own pace.
The village deserves a few hours on foot, too—the Old Town’s narrow streets are lined with independent art galleries, hole-in-the-wall pastry shops, and a mix of designer boutiques and summer pop-ups. Givenchy, for example, unveiled its exclusive seasonal pop-up this June (open through October), offering ready-to-wear apparel, leather goods, accessories, and exclusive couture creations plus bespoke events throughout the season.
For time on the water, a private yacht charter is one of the few ways to reach the peninsula’s most secluded coves, which are inaccessible by car. I recommend this one on a Pershing 40—stopping at Billionaires Bay (Canoubiers), Cap Taillat, Cap Camarat, and Pampelonne, with paddleboards and snorkel gear on board—which can be booked for a full- or half-day for up to eight people. If you’re day-tripping from Cannes, the round-trip ferry is the move. It skips the notorious coastal gridlock entirely, and the water approach to the village is one of the best views Saint-Tropez has to offer.
