Everyone wants to save money, and going beyond the basics of budgeting and investing can help. One old-school approach may be able to help you save significantly on your next shopping trip: coupon clipping.
During its 2025 holiday outlook, PWC reported that internet searches for “discount” and “coupon code” had climbed by 11% from the year before, showing that shoppers still look for these types of deals. That doesn’t necessarily mean you need to sit down with scissors to cut out your coupons and carry them with you to the store every time you shop. There are plenty of online coupons, and ones that you can find in shopping apps.
Gold Investor Kit Offer: Sign up with American Hartford Gold today and get a free investor kit, plus receive up to $20,000 in free silver on qualifying purchases
The benefits of coupon clipping
Here’s why plenty of people, including millionaires, clip coupons.
1. They can grow your savings
The biggest benefit of couponing is obvious: It saves you money. Taking just a few extra minutes to search for a coupon can trim down your grocery bill and more, allowing you to get more for your money.
Those extra few dollars may not seem like big savings, but they add up over time. Even saving $10 per week with coupons will result in $520 in savings by the end of the year.
That’s money you can put towards other goals, like saving for a down payment or a vacation, or invest in the stock market.
Pet Protection: See How Spot Pet Insurance Can Help Your Dog or Cat
2. They help with habit reinforcement
People typically don’t become millionaires by clipping coupons. But they can use the strategy to get into the habit of making other financial choices that can save them money and help build their wealth. If every time you shop, you consider which coupons you can use to lower your bill, you’re getting into the practice of strategically shopping and not making impulse purchases.
Good habits are like muscles. You have to continue using them to strengthen them.
Extra Money: Get up to $1,000 in stock when you fund a new active SoFi invest account
3. They can introduce you to new brands
Coupons benefit shoppers, but they also benefit companies. A coupon can encourage you to try a new type of snack or new clothing brand that you were previously unfamiliar with.
While the goal of the businesses is to get more customers, coupons can also encourage you to shop around and try new brands that hadn’t previously been on your radar.
How to start coupon clipping
You can start your coupon clipping journey by identifying apps or digital tools you can use to find automatic coupons, such as Ibotta and CouponCabin. There are also tools to save on specific types of purchases, like GasBuddy for buying gas.
Honey and Capital One Shopping are browser extensions you can use while you shop online. And check with your local stores to see if they have their own apps that offer coupons as some retailers — like Target and Walgreens — do this.
Then, start integrating those apps into your weekly shopping routine.
